New data on the rise of phone reading

Well, with the increasing size of smartphone displays, I can see why this is. I mean on a 4.3 inch phone is kind of weird to read a book, but when you consider a 5 inch or a 5.5 inch display, things change. I personally have a 4.3 inch phone and so I do most of my reading on a 7 inch tablet, but I plan on upgrading my phone in the newer future and I can definitely see myself spending more time on the phone, and why not, because as  Willem Van Lancker said “The best device to read on is the one you have with you”.

“The future of digital reading is on the phone,” said Judith Curr, publisher of the Simon & Schuster imprint Atria Books. “It’s going to be on the phone and it’s going to be on paper.”

But what has captured publishers’ attention is the increase in the number of people reading their phones. In a Nielsen survey of 2,000 people this past December, about 54% of e-book buyers said they used smartphones to read their books at least some of the time. That’s up from 24% in 2012, according to a separate study commissioned by Nielsen.

The number of people who read primarily on phones has risen to 14% in the first quarter of 2015 from 9% in 2012.

I am curious, do any of you still use a tablet for reading or have you switched to your smartphone for this activity ? I am asking because a lot of the people I know don’t really use their tablets all that much since they bought bigger phones.

The article was written by Jennifer Maloney and you can find it here, on The Wall Street Journal. Enjoy!

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